24th - 28th April 2017

This week, I have explored more into my typography by playing with the collaboration of shapes; it takes the style of art deco architecture with its use of shape and form. As I started off exploring shape, I found it difficult to make the typography clear to read, however, I have reflected on my mistakes and figured out how I could make each shape more recognisable as a letter. I had decided to use the initials of the town for the brand because it acts as a symbol and makes it easier to recognise; the long name would need to have smaller font in order to fit a specific scale. Additionally, a symbolic modern, which allows the consumers to recognise the way the town is progressing, and in time will lead on to regeneration and further investments.
I have also been looking at the colour theory in order to follow the semiotic theory of interpretation within visual communication, and I have concluded that blue would be most appropriate as the town has been famous for its fresh clean air throughout history and a calming atmosphere .  I had decided to create a gradient within this symbol that diverts from sky blue to vibrate blue because I couldn't decide between both shades; however, this has an interesting effect as it appears like the sea, which indicates the town having water element.  was at first unsure about the colour once I printed it because it looked too modern and neutral like a computer company, however, once I had experimented with the layout, I had managed to capture a sense of warmth by creating a circular outline; its feels community based and represents the warm atmosphere that locals recognise.
I have also decided how I am going to promote my brand in consideration of what is in trend and what isn't. My research tells me that postcards are no longer favoured due to the advance and convienience of technology., and billboards are known for 'visual pollution', which is why it has been banned in places such as Bristol and Brazil. I have decided to create my own website that can be adaptable to mobile phones as it is on trend at the moment and it will be easier for people to know what is available and what events are taking place. I am also going to create a Facebook page that is linked with my website because most of my target audience are using social media, which allows me to communicate with them more effectively through advertisement and notifications that are relevant to them. I have also decided to create a poster and a brochure in order to inform and persuade. Brochures can be placed in many supermarkets around North Somerset, which is where families are most likely to be and this will encourage them to visit the town as it is cheap and family orientated.

So far I am using the same composition I used in my aleatory project because I need to capture the town from a far distance and i had already concluded that this was the best view of Weston as it shows the consumer most of the centre as well as the country and seaside elements. However, I am trying to make the colours blocky in order to suit a artist I have recently been looking at (an illustrator within the anderson group ) that creates 20th century style posters with oil paint. I have been exploring my use of colour for my poster and seeing how I can match the colours with the town as well as getting the right colours to match the logo.
Next week , I will confirm my use of colour for my poster and start painting it using oil paint, which is the same medium that the anderson group uses. I will also use software to work out the layouts of my bags, cups and t-shirta in order for my products to deliver in time for displaying my work;  printing my work professionally would allow me to show the delicate gradient within my logo as screen printing techniques do not have the same effect. i will also attend the trip to Oxford, which I hope will inspire my work. The logo design I have chosen as my final piece is the last photo (at the bottom), which will be placed onto posters, broachers and promotional items.