2nd May - 5th May 2017

This week, I have been to the Oxford trip and explored three galleries/museums: Ashmolean (museum of art and archaeology), Pitt Rivers museum, and Modern art Oxford. Ashmolean did have a few interesting things but nothing that could have inspired my work; it was mostly prehistoric art, full of pottery and sculptures. Pitt Rivers Museum was filled with stuffed animals and brains, which was very uninspiring. And the Modern Art Oxford gallery had closed their exhibition, so there was only a piece of photography available on display, which are portraits of individuals that visit the local fish and chip shop, placing emphasis on the different identities. This inspired me to take photos of Weston to represent each personality or characteristic; it makes the consumer feel more informed about the town and more engaged, which secures their decision to visit. I have captured different snapshots of Weston using specific adjectives that describe Weston. This technique is effective as it will make my brochure more visual and it will increase the consumer's level of interest and allows them to absorb information easily. 

The Ashmolean handout has also allowed me to make a note of what I need to include in my brochure such as a map to show all the main attractions ad restaurants; it makes it easier for tourists to navigate themselves through the town. And I also need to highlight the activities available for each age group, which makes it easier for visitors to decide what they want to do in their visit.
I have been experimenting with slogans because I thought it would give the consumer more information on the town's character, however, the shape of the logo makes it difficult to unify a slogan to it. And I don't want to use too much varied typography because it can ruin the effect of the logo, and I feel that a simple logo can be powerful and full of ambiguity on its own.
I have also went around town taking more photos in order to capture the town's main characteristics, which I am planning to use in my brochure. I have been looking at brochure designs and I find that the geometric design most appeals to me because it goes well with the Art Deco movement and brings a modern approach to promoting the town.

I have also designed my t-shirts, bags and mugs on vistaprint.com because I am unable to create the same shadings using screen print, and I think it would look cleaner and more accurate to my design if I have them professionally printed.
Next week, I am going to note down what I need to include in my brochure and create layouts for my brochure.